This is the best banner I've ever done, or at least, that has been produced and published.
"Where do you go?" refers both to the reader looking for great Redskins coverage and to the football player deciding where to go based on a specific play.
click thumbnail to activate banner.
Directed at film and journalism students.
We designed an "event in a box" to send out to community organizations working to prevent substance abuse at the local level. This included posters, ads, radio PSAs, T-shirts and thank you notes.
Here's how I explained the event in the fact sheet we created for the local organizations to use at their events:
National Prevention Week is a time for us all to come together and consciously focus on the importance of preventing substance abuse. We will be celebrating our prevention successes, focusing on areas that need improvement, and building bridges to our partners who care passionately about creating a healthier, happier, prevention prepared community.
Together, we will learn about the importance of prevention, and how we can each take action to prevent substance abuse. Your action may be as big as becoming a Girl Scout troop leader—or as small as taking the time to listen to your lonely elderly neighbor.
It all contributes to substance abuse prevention.
Poster concepts:
These GIFs were created for Breathe Right's snore-a-gram. Research had shown that Breathe Right nasal strips were often bought by someone, such as a wife, who sleeps (poorly) with a snorer. The snore-a-gram gave those suffering from the noisy snoring a way to humorously let the snorer know that they (the senders) need a solution -- and that Breathe Right strips could be it.
Click image to animate the GIF.
http://www.breatheright.com/stickittoyoursnorer/sendasnore.aspx
I collaborated with a freelance art director to create this spec campaign for the Smithsonian's exhibit "America on the Move." Although the exhibit is about modes of transportation (other than airplanes), we decided to focus on the human experience of travel, ie, the thrill of going places you've never been, being seen in your ride, and going fast.
The art director was busy with some other things as the deadline approached, so the task fell to me to find appropriate photos. Since the exhibit covers the time period of 1875-2000, I decided to look for photos from a span of decades and create a little vignette for the character in each photo. I wrote the tagline, "125 years of get up and go," and the same body copy for each ad.
We pitched to the search committee at the Smithsonian, and then, at their request, put together a detailed budget. Although we didn't get the account, I love the work and think it would've pulled in a wider audience than the more predictable focus on the vehicles themselves.
Click any image to see it fullsize.
